── at a glance
Every hotel, its walks and its rate
Round the Museum and Russell Square (minutes to the British Museum / to the nearest station; cheapest double on Tue 10 Nov): the Montague on the Gardens 3 / 6 Russell Square, £389 · the Zetter Bloomsbury 3 / 6 Russell Square, £387 · Kimpton Fitzroy 6 / 2 Russell Square, £575 · The Bloomsbury 4 / 2 Tottenham Court Road, £412.25 · The Imperial 5 / 4 Russell Square, £386.10 · Radisson Blu Bloomsbury 2 / 4 Tottenham Court Road, £423 · Holiday Inn Bloomsbury 9 / 2 Russell Square, £307 · the Bedford 6 / 6 Russell Square, £261 · the President 7 / 4 Russell Square, £197.10 · the Tavistock 8 / 6 Russell Square, £197.10.
Holborn: Rosewood London 10 / 2 Holborn, £735 · The Hoxton, Holborn 6 / 2 Holborn, £339 · NYX Holborn 6 / 4 Holborn, £390.60 · Thistle London Holborn 3 / 5 Holborn, £359 · Citadines 10 / 2 Holborn, £326 · Premier Inn London Holborn 11 / 7 Holborn, £238.
Gower Street and Cartwright Gardens B&Bs: the Ridgemount 6 / 5 Goodge Street, £174 with breakfast · the Staunton 3 / 6 Goodge Street, £239.26 with breakfast · the Arosfa 7 / 5 Goodge Street, £170 with breakfast · the Jesmond 6 / 5 Goodge Street, £130 with breakfast (shared bathroom) · the Harlingford 13 / 5 Russell Square, £180.
The Euston end: the Memoir Club 13 / 6 Euston, £295 with breakfast · Hilton London Euston 13 / 5 Euston, £310 · Four Points Flex 12 / 6 Euston, £215 · Premier Inn London Euston 15 / 4 Euston, £182 · Generator 13 / 6 Russell Square, £78.70 for a twin with shared bathroom.
── the quick answer
Which Bloomsbury hotel for which trip
The British Museum, and nothing else matters: the Montague on the Gardens or the Zetter Bloomsbury (3 minutes), or the Radisson Blu (2) if you want a chain.
A splurge: Rosewood London on High Holborn; Kimpton Fitzroy for the grand Russell Square building at a lower price.
Couples who want a bar and some style: the Zetter, The Bloomsbury or The Hoxton, Holborn.
Families: Holiday Inn London - Bloomsbury (kids stay and eat free, own car park), the Tavistock's 46 sq m Family Room, Citadines' one-bedroom apartments, or the Jesmond's ground-floor room for five. Kimpton Fitzroy and the Rosewood let children stay free in their parents' room.
A pool: NYX Hotel London Holborn, with a heated 13-metre indoor pool, sauna and steam room.
Air conditioning at a fair price: The Imperial, Premier Inn London Holborn, or the Staunton among the B&Bs.
Budget with a private bathroom: the Arosfa (£153 with breakfast for members), the Ridgemount (£174 with breakfast), the Harlingford (£180), or the Tavistock and the President (£197.10).
Cheapest: Generator London, with dorm beds from £21.20 and private twins from £78.70.
Great Ormond Street Hospital: ask the hospital about its Patient Hotel first; otherwise the President (3 minutes), Kimpton Fitzroy or The Imperial (5).
An early train from Euston or St Pancras: Premier Inn London Euston, the Hilton, the Memoir Club or Four Points Flex on Upper Woburn Place, or the Harlingford on Cartwright Gardens.
── the honest trade-offs
What Bloomsbury asks of you
Stairs. The Georgian townhouse B&Bs of Gower Street and Cartwright Gardens (the Ridgemount, the Staunton, the Arosfa, the Jesmond, the Harlingford) have no lift. Ask for a low floor, or book a hotel with lifts if anyone in your group can't manage four flights with a case.
Heat. Air conditioning is the exception in Bloomsbury. The Imperial London Hotels group says only The Imperial and its Morton Hotel have it, so the Bedford, the Tavistock and the President don't; neither do Premier Inn London Euston (sealed windows too), the Harlingford, the Ridgemount or the Arosfa. From June to September that's worth paying to avoid.
Shared bathrooms and small rooms. More than half of the Ridgemount's rooms share a bathroom, the Jesmond's cheapest double is 8 square metres with the bathroom on the landing, and the entry rooms at Four Points Flex (8 sq m), the Hoxton (12) and the Zetter (13) are tiny. Read the room name before you pay.
Traffic. Euston Road, Southampton Row, High Holborn and Gower Street are all busy, day and night. Ask for a room at the back or over a garden (the Bedford's garden-facing doubles are £9 more).
Early check-out. The Bedford, the Tavistock, the President, the Thistle, NYX, Citadines and most of the B&Bs ask you to leave by 11am.
── the next ring out
If these are full
Around Russell Square the Imperial London Hotels group has three more: the Royal National on Bedford Way, the biggest hotel in the area (1,630 rooms when it was completed in 1998; a twin was £156.60 on 10 November, but reviewers mention crowds and long breakfast queues), and the smaller Morton Hotel on Woburn Place, which has air conditioning. Nearby are the Thistle London Bloomsbury Park on Southampton Row, the Grange Beauchamp on Bedford Place and the Celtic Hotel on Guilford Street, three minutes from Great Ormond Street Hospital. Radisson Blu Hotel, London Tottenham Court Road is on Great Russell Street, a few doors from its Bloomsbury Street sibling.
On Gower Street there are more small hotels: The Academy, Bloomsbury Palace and Hotel Cavendish. On Cartwright Gardens, next to the Harlingford, are the George Hotel, the Euro Hotel and the Judd Hotel, and St Athans Hotel is on Tavistock Place. The Crescent on Cartwright Gardens is no longer a staffed B&B: it's now a self check-in short let with kitchenettes and no breakfast. Further east, the Goodenough Hotel is on Mecklenburgh Square. And the Grange Blooms on Montague Street has closed; its building is now part of the Zetter Bloomsbury.
Just across the boundaries, the King's Cross and St Pancras page covers Euston Road and the station hotels, including Travelodge London Central Euston and the Wesley on the Euston side, and the Covent Garden page covers Travelodge London Covent Garden and the Middle Eight at the Holborn end of Drury Lane and Great Queen Street.
── before you book
Prices, timing and the Museum
Each card carries its own rate, the Tuesday it was for and the day it was checked (24 September 2026, or 23 September for the Memoir Club, the Hilton, Four Points Flex and Premier Inn London Euston). Non-refundable rates are the cheapest everywhere, and several engines show lower prices to members of a free scheme: IHG One Rewards at Kimpton Fitzroy and the Holiday Inn, Leonardo AdvantageCLUB at NYX, Zetter Friends, Doyle DISCOVERY at The Bloomsbury, Hilton Honors, Marriott Bonvoy and the Thistle and Arosfa member rates. VAT is included, and London has no tourist tax yet.
The British Museum is free and open daily 10am to 5pm (to 8:30pm on Fridays), closed 24 to 26 December; it recommends booking a timed ticket in advance.
Once the bed is booked, where to stay in London compares every other area, and the London trip-cost guide covers the rest of the budget.
Save your shortlist into a day-by-day plan with Tourli, the app that turns travel guides into actionable itineraries.